Shiny Blue Marketing
Shiny Blue Marketing

About us

 Shiny Blue  Marketing accelerates growth and questions the status quo for companies  that are thirsty to reinvent their go-to-market strategy. We are not  marketing consultants but challengers who go back to the basics to  ensure your product and message is resonating with your ideal customer.

Sophie Shiatis - CEO


Where the Passion Begins

Sophie  offers more than 20 years of experience as a Marketing Executive and  Strategic Marketing Consultant, driving marketing strategy, enabling  operational efficiency, and utilizing information and analytics to  accelerate companies to new levels of success. Sophie specializes in  messaging, digital marketing, demand generation strategies, and program  transformation and is known for doubling sales by driving the right  message, price, and promotion to the markets she has worked in.

Prior  to starting Shiny Blue Marketing, Sophie spent five years working in  progressively responsible roles at Neustar, Inc. In her most recent role  as Vice President of Revenue Marketing at Neustar, she was responsible  for developing and delivering repeatable, predictable, and scalable  revenue marketing programs that boosted customer acquisition and  measurable sales results utilizing her keen ability to deploy best  practices, leverage new technologies, and build highly effective and  motivated teams.

Sophie’s  early career history includes positions at Vocus, Network Solutions,  Brainbench, and Phillips Publishing. 

Rounding out her professional  qualifications, Sophie holds an MBA degree with a focus on E-Business  from Johns Hopkins University in addition to a BBA in Marketing and a BS  in English and Speech Communication from Radford University.